BarbaraDawson

BARBARA F. DAWSON
Curriculum Vita – 2025

Address: Corrales, NM
Phone: (505) 259-6400
Email: barbara@purplemulch.com
LinkedIn: linkedin.com/in/barbarafdawson/

Education

Master of Arts (MA) in Organization, Information and Learning Sciences
University of New Mexico, Albuquerque, NM
Expected graduation December 2025
Relevant Coursework: The Adult Learner, Instructional Design, Program Evaluation, Mentoring
Theory and Practice, Leading Change, Ethics Design & Reflective Practice


Pre-Medical and Chiropractic Studies
Parker College of Chiropractic


Bachelor of Science Elementary Education
Minor: Communicative Disorders
University of New Mexico, Albuquerque, NM

UNM Teaching Experience

Sales Coach / Instructor
University of New Mexico, Anderson School of Management – Sales Center
Albuquerque, NM | Fall 2024 to Present

  • Lead sales coach for MGMT 484 Advanced Sales course, coaching and teaching with
    instructor of record.
  • Develop and deliver experiential learning activities that built rapport, increased selfconfidence, and strengthened relationship-building skills.
  • Integrate HubSpot customer relationship management training to position students for sales
    careers.
  • Create inclusive learning environments using evidence-based strategies from graduate
    coursework in adult learning, ethics, instructional design, and evaluation.

Lead Sales Coach
University of New Mexico, Anderson School of Management – Sales Center
Albuquerque, NM | Fall 2024 to Present

  • Each semester, develop experiential learning strategies using authentic communication skills
    training for all students who wanted to compete in out-of-state competitions.
  • Engage diverse students, advancing them from no sales experience to competitive readiness.
  • Lead and support the team of coaches who prepare our students for each semester’s national
    and international sales competitions.
  • Facilitate valuable networking with corporate partners at UNM and Sales Center networking
    events.

Sales Competition Coach
University of New Mexico, Anderson School of Management – Sales Center
Albuquerque, NM | Spring 2022 to Fall 2024

  • Partnered each semester with all students who expressed interest in out-of-state sales
    competitions to prepare them for national-level performance through targeted coaching and
    practice sessions.
  • Provided competition specific coaching to 22 UNM students over five semesters, traveling
    with teams to national and international collegiate sales competitions to support experiential
    learning and professional growth.
  • Successfully guided multiple students to quarter-finals in four of the five competitions.
  • Facilitated networking with corporate partners and universities at the competitions.

CNM Instructor
Central New Mexico Community College (CNM)
Albuquerque, NM | 2023 to Present

  • Deliver online and in-person courses in sales and communication.
  • Teach Authentic Communication (15-hour course) for United Way C-suite executives:
    Professional Skills Series.
  • Provide personalized sales education for Ernest Thompson Furniture.
  • Led focused summer courses —three to four sessions on effective communication to high
    school students with an entrepreneurial focus (RFK and Siembra Charter High School).
  • Facilitated Authentic Communication in Sales – for entrepreneurs – Hybrid course.

Professional Experience

Owner & Principal Consultant
Purple Mulch
Corrales, NM | 1997 – Present

  • Serial entrepreneur successfully running a direct-sales business for 29 years.
  • Support direct-sales entrepreneurs in achieving measurable growth through goal setting and
    business development coaching.
  • Conduct Lunch and Learns at FatPipeNM for entrepreneurs – Authentic Communication
    Through the Sales Cycle.
  • Personalized training for L&R Comm and Construction, Inc.: Communication, personal selfcare, strategic planning.
  • Customized workshop for the American Indian Chamber of Commerce: Full-day training on
    sales and communication.
  • Implemented training for Albuquerque Arts Club: Communication for Creatives.

Owner
Opus Computer Resource
Albuquerque, NM | 1983 – 1987

  • Delivered technical training to help employees shift from mainframe workflows to desktop
    computing platforms.
  • Taught operating systems, word processing, spreadsheet analysis, database management, and
    specialized software.
  • Major clients included: Sandia National Labs, Los Alamos National Labs, City of
    Albuquerque, General Electric, State of New Mexico, Rader Awning, and Mountain Bell.

Brand Partner
USANA Health Sciences (Direct Sales)
International Business | 1997 – Present

  • Prestige League Growth Award (September 2022 – Present)
  • Founder Dr. Myron Wentz Vision Award Recipient – 2000
  • 29+ years of direct sales experience

Mentoring & Advising

Mentor
CNM Ingenuity
Albuquerque, NM | 2023 – Present

  • Support start-ups in evaluating their process from idea to “in business.”
  • Meet regularly with entrepreneurs to help move them forward from concept to launch.

Organizer
One Million Cups – Albuquerque (Kauffman Foundation)
Albuquerque, NM | 2024 – Present

  • Support entrepreneurs in being heard, growing their businesses, and connecting with likeminded individuals.
  • Facilitate weekly entrepreneurial gatherings and presentations.
  • Serve as Presenter Coach.

Service & Leadership

Member to President
Above and Beyond Networking
2019 – Present


Member to President
Sandoval County Master Gardeners
2010 – 2016


Member to Immediate Past-President
National Association of Women Business Owners (NAWBO-NM)
2000 – 2009


Board Member & Club Leadership
Toastmasters International
1980 – 2016 (30+ years)

  • Held leadership positions in every club attended.
  • Co-founded three Toastmasters clubs in the Albuquerque area.
  • Competition achievements: Best Evaluator award at club, area, and division levels
  • Demonstrated sustained commitment to communication and leadership development for self
    and club members.

Founder & Mentor
Speech Craft for Homeschoolers (Orator’s Gavel Club)
Albuquerque, NM | 7 years

  • Co-created and sustained specialized Toastmasters program for homeschooled students.
  • Expanded original 8-week pilot program into 7-year successful initiative.
  • Mentored youth in public speaking, communication, and leadership skills.

Professional Development & Certifications

Sales Educators Academy (SEA)
Improving sales education since 2011
Jekyll Island, GA | June 9–12, 2025
Annual training conference for sales educators

Sandler Sales Mastery

  • Year-Long Workshop, Albuquerque, NM

Direct Sales World Alliance (DSWA) Elite Leadership

  • Coach Certification

DeLa Porte & Associates – Wilson Learning

  • Counselor Selling & Social Styles, Albuquerque, NM

Landmark Education

  • The Forum and Advanced Forum
  • The Communication Workshop (I & II)

Skills & Competencies

Teaching & Coaching:

  • Experiential Learning Design, Adult Learning Principles, Instructional Design, Active Listening, Mentoring, Evaluation
  • Professional American Sign Language Interpreter

Technical:

  • HubSpot CRM
  • Online and Hybrid Course Delivery
  • Learning Management System – Canvas

Miscellaneous Fun Facts

  • I love telling people I was born in New Mexico!
  • Red or Green? I like green best – though red runs a close 2nd Place.
  • I’ve been married 45 years, not to the same guy – he keeps getting better!
  • We have four wonderful adult children. All contribute to this world in their unique and beautiful ways.
  • We have a dog, Moka; a cat, Ashitaka; twelve chickens, and a vibrant school of koi fish.
  • I love to garden and grow vegetables on my home property in Corrales.
  • I enjoy playing with fermentation of food: kombucha, kimchi, lacto-fermented pickles, sourdough bread.
  • I am an unapologetic grandmother of a 7 month-old grandson. Want to see a photo? I have gobs!

Curriculum Vita

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